ByteAudio.com launches SkinWerkz and gives the power of digital marketing to the business and entertainment community!

The new designs can make branding and the e-commerce journey a whole new experience for consumers, and a whole new method of securing name recognition for a company. The cool, customized designs offer a company the power of co-branding Internet browsers and digital media type players, and have the ability to be changed on an ongoing basis. "Skins" are becoming a new form of modern art, and in some cases a collectable. A company's logo can now always be present in the public eye, as long as the computer is on. The "Skins" can be a border, or they can take on a command console role with windows displaying text, graphics or even streaming video in an interactive experience. This is a method of re-enforcing internal branding with in a corporate environment too. SkinWerkz offers a complete suite of skins to build brand awareness for your company's PC desktops, in the workforce and for your customer base. Skins represent the latest exciting form of viral marketing or "word of mouse" exposure. As a producer of custom "Skins" for Microsoft(TM), SkinWerkz is the global leader in this exciting new field. SkinWerkz uses a talented pool of global digital artists that have a close-knit network within the computer industry. Immersive branding goes beyond promotions, to offer users cool functionality and an experience as yet untapped. SkinWerkz allow consumers to see and adopt a companies identity and a company to reach the 52,486,000 home PCs using Microsoft(TM) Windows.

POMPANO BEACH, Fla.--(BUSINESS WIRE)--Oct. 31, 2000-- Byteaudio.com(TM) the Pompano Beach, FL, Music Portal Company and Microsoft(TM) strategic partner today announced the launch of its latest digital marketing service SkinWerkz.com(tm). "Skins" or "Skinning" is a method of customizing a "GUI" (Graphic User Interface) for any Microsoft(TM) browser, software applications, Windows Media Player 7, or other digital media type players. The product enables a company to expand their branding so their logo, product information or links to pertinent websites are constantly visible to the consumer via the computer desktop. This new art form places corporate identities into both the work place and home alike. If you don't have it, you soon will!

The new designs can make branding and the e-commerce journey a whole new experience for consumers, and a whole new method of securing name recognition for a company. The cool, customized designs offer a company the power of co-branding Internet browsers and digital media type players, and have the ability to be changed on an ongoing basis. "Skins" are becoming a new form of modern art, and in some cases a collectable. A company's logo can now always be present in the public eye, as long as the computer is on. The "Skins" can be a border, or they can take on a command console role with windows displaying text, graphics or even streaming video in an interactive experience. This is a method of re-enforcing internal branding with in a corporate environment too. SkinWerkz offers a complete suite of skins to build brand awareness for your company's PC desktops, in the workforce and for your customer base. Skins represent the latest exciting form of viral marketing or "word of mouse" exposure. As a producer of custom "Skins" for Microsoft(TM), SkinWerkz is the global leader in this exciting new field. SkinWerkz uses a talented pool of global digital artists that have a close-knit network within the computer industry. Immersive branding goes beyond promotions, to offer users cool functionality and an experience as yet untapped. SkinWerkz allow consumers to see and adopt a companies identity and a company to reach the 52,486,000 home PCs using Microsoft(TM) Windows. On October 3rd, this year the rock band the Doobie Brothers, released their first album in ten years that included a special bonus video track. When played on a computer the CD launches a custom designed skin circular created by SkinWerkz especially for the occasion. Another first for the company!

Company Chief Executive Officer Fred Kriss stated "We see a totally new era in advertising coming about through the use of Skins. We see kids using them as a collectable, corporations using them as a new method of attracting customers, and keeping those customers by constantly change the skins to encourage brand loyalty. We see them even being used for competitions. The creative opportunity this presents to the graphic artist and computer programmer is virtually limitless. This is a very exciting time ahead for ByteAudio.com. We have already created more than 30 custom skins for Microsoft(TM), that are currently available through ByteAudio.com's SkinWerkz(TM) (www.skinwerkz.com) or Microsoft's Windows Media's(TM) website. We are very proud of our work for Microsoft(TM), and are pleased to be associated with them. We feel we have really established ourselves as the leaders in this new area of computer art. Our plans are to expand our service to major corporations both here and overseas. We see no limits to the products potential, only an artists imagination!"

ByteAudio.com is a privately held leading edge Music Portal and proprietary e-commerce publishing system. The site is targeted at consumers, artists, recording studios, and record labels. Serving both the Business-to-Business and Business-to-Consumer segments uniquely positions ByteAudio in the marketplace and differentiates ByteAudio from every competitor. ByteAudio.com, full-service approach and its proprietary music publishing software, Music Portal Pro(TM), provides music professionals with access to the rapidly growing digital music distribution e-commerce market. ByteAudio.com is actively building relationships with high-quality artists using innovative contractual arrangements that make the artists "strategic partners," and provide more favorable royalty participation than provided by traditional record company.
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