An astounding 40 to 50% of shopping carts are abandoned after clicking the checkout button, according to recent independent reports by Forrester Research and DoubleClick, Inc., clearly indicating that retailers are habitually losing billions of dollars at the final point of sales. A high proportion of these aborted checkouts are due to user confusion, frustration, and the constraints of conventional click-wait-load HTML-based user interfaces. To help online retailers address this problem, Allurent(TM), the Rich Internet Applications for Commerce company (Editor's Note: See Allurent Launches to Deliver Rich Internet Commerce Applications for Online Retailers), today announced the general availability of its first product, Allurent BUY, at the Shop.org 2005 Annual Summit.
Allurent is excited to be working with a billion dollar, household brand company on one of its first Allurent BUY implementations. By selecting Allurent BUY, the company continues to lead the industry in delivering an unmatched online shopping experience to gain competitive advantage and tightly align their brand with a superior user experience, while increasing revenue and profit.
Allurent BUY interfaces seamlessly with HTML-based storefronts and can operate side-by-side with the existing HTML cart and checkout pages allowing A/B measurement of conversion improvement. In addition, retailers can easily apply custom "skins" to Allurent BUY, tailoring the look, feel, layout, and flow, to match their brand. Custom features are easily added through the Allurent BUY "plug-in" interface, enabling retailers to create unique and differentiating online offerings within a dependable and supported commercial software package.
Rich Internet Application to Reduce Checkout Abandonment Rates that Currently Plague up to 50% of All Online Sales
An astounding 40 to 50% of shopping carts are abandoned after clicking the checkout button, according to recent independent reports by Forrester Research and DoubleClick, Inc., clearly indicating that retailers are habitually losing billions of dollars at the final point of sales. A high proportion of these aborted checkouts are due to user confusion, frustration, and the constraints of conventional click-wait-load HTML-based user interfaces. To help online retailers address this problem, Allurent(TM), the Rich Internet Applications for Commerce company (Editor's Note: See Allurent Launches to Deliver Rich Internet Commerce Applications for Online Retailers), today announced the general availability of its first product, Allurent BUY, at the Shop.org 2005 Annual Summit.
A client-side Rich Internet Commerce (RIC) application, Allurent BUY eliminates the current online shopping cart experience problems by transforming the complex information gathering tasks required during checkout into an interactive and dynamic, pageless Rich Internet Application (RIA) in which a dedicated, specialized cart and checkout program is executed directly within the shopper's web browser. By creating an intuitive, interactive, and easy-to-use customer interface, Allurent is helping companies remove the final barrier to a successful online sale by revolutionizing the traditionally cumbersome checkout process.
"We're experiencing the second wave of e-commerce, in which retailers are focused on delivering a great customer experience," said Fumi Matsumoto, co-founder and CTO at Allurent. "Allurent BUY, the industry's first packaged RIC application for checkout, provides a low-risk, easily adopted solution to vastly improve the order management and checkout processes, resulting in a direct impact on revenue."
Allurent is excited to be working with a billion dollar, household brand company on one of its first Allurent BUY implementations. By selecting Allurent BUY, the company continues to lead the industry in delivering an unmatched online shopping experience to gain competitive advantage and tightly align their brand with a superior user experience, while increasing revenue and profit.
Allurent BUY utilizes the universally deployed Macromedia Flash player as its User Interface engine, eliminating the need for download and installation of specialized client-side software, and also leverages the Macromedia Flex RIA platform to enable rapid customization, integration, and deployment.
Allurent BUY interfaces seamlessly with HTML-based storefronts and can operate side-by-side with the existing HTML cart and checkout pages allowing A/B measurement of conversion improvement. In addition, retailers can easily apply custom "skins" to Allurent BUY, tailoring the look, feel, layout, and flow, to match their brand. Custom features are easily added through the Allurent BUY "plug-in" interface, enabling retailers to create unique and differentiating online offerings within a dependable and supported commercial software package.
The company also announced today the general availability of the Allurent Integration Adaptor. The Integration Adaptor is designed to lower the risk and reduce the time and cost of integrating the Allurent BUY application with existing e-commerce systems. The Allurent BUY Integration Adaptor for ATG Commerce is now available. The company will also be developing Integration Adaptors for other e-commerce systems.
Allurent BUY enables cart items to be edited within a single, pageless user interface, allowing shoppers to make changes without getting lost. Cross-sells and up-sells can be purchased at any time during the checkout process, driving greater transaction sizes, and obvious and helpful error messages guide shoppers towards a successful transaction.
